Our Team

Erica Rutt Gale

Amelia Sandell

Erica leverages innate creativity and business acumen to tackle challenges innovatively for clients and the company. Her optimism and conversational style put clients at ease and draws thoughtful reflection from respondents.

PRINCIPAL

PRINCIPAL

Amelia is quick to translate insights into meaningful, actionable strategic direction. Her thought leadership and energetic approach make her a valued consultant to clients.

Alex Carroll

Sarah Huffman

Alex is a strategist and storyteller with a specialization in human and cultural insight. She enjoys digging into the human experience and emerging with new and inspiring insights for her clients.

Sarah applies her versatile background across beauty, fashion, and financial services categories to corral and coordinate many of Red Lantern’s projects, ensuring optimal efficiency and quality insights.

Laura is a perceptive and detail-oriented researcher, eager to corral complex data into a meaningful story about the consumer experience. She works diligently to bring her clients actionable insights in support of their goals.

Associate Director

Laura Arnold

Amy Strauss

Associate Director

Amy is a sharp analyst with a love for both qualitative and quantitative research. She uses her background in animation production to tell the story of the data in creative and impactful ways.

Amy Deaton Smith

Sarah Lazarsfeld

SENIOR PROGRAM MANAGER

RESEARCH MANAGER

DIRECTOR, RESEARCH MANAGEMENT & OPERATIONS

VICE PRESIDENT

Sarah is a curious, solutions-driven researcher, transforming her deep understanding of human behavior into impactful strategies that drive growth. With creative problem-solving, storytelling, and design, she transforms data into clarity.

A natural innovator, Amy is charged with building and maintaining our client dedicated panels.  Her approach is both practical and creative helping us develop better experiences for research participants and clients alike.